Piecing it Together: Intellectual Property Strategies for China, South East Asia, and Europe

Presenter(s):

• 

  Monica Li

  Manager, Business Advisory Services
  

• 

  Riccardo Benussi

  Partner
  

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Are you taking the right measures to protect your IP globally? 

Just as you wouldn’t leave your house door open, you shouldn’t leave your intellectual property (IP) vulnerable when entering foreign markets. Expanding internationally requires proactive steps to register, secure, and capitalize on your IP across different legal systems and languages. While China presents unique IP challenges, understanding the broader IP landscapes in Southeast Asia and Europe is just as important.

This webinar will offer strategic insights on managing IP protection across these regions, including how to assess domestic IP readiness and extend protection into new markets. 

Join Monica Li, IP service lead at Dezan Shira & Associates; Riccardo Benussi, Partner of Dezan Shira & Associates; and our distinguished guest speakers from ETL IP: Dr. rer. nat. Diana Taubert, European Design Attorney, European Patent Attorney, European Trademark Attorney; and Dr. rer. medic. Jörn Plettig, Patent Attorney, European Trademark & Design Attorney. Together, they will guide you through trademark registration processes in China, Southeast Asia, and Europe and offer actionable tools to strengthen your IP strategy, regardless of your company’s size or industry. 

 Key Points: 

• Trademark Protection in China:
  - Overview of China’s Trademark System and Strategies Dealing with Protection Challenges

• How IP Standards and Due Diligence Protect Businesses in a Digitized Market

  - Standard Essential Patents and its Current Impacts on Digitization

  - Comparison of IP-Risks and Their Mitigation Regarding China Advantages of a Standard-compliant IP Management System under the DIN 77006
  - IP due diligences and freedom-to-operate for safeguarding your business

• Trademark Filing in Southeast Asia:
  - Overview of Trademark Filing Principles and Processes in Singapore, Indonesia, Malaysia, and Vietnam, with Key Differences and Timeframes

• Benefits of a Strong IP Strategy:
  - The Value of IP Awareness, the Risks of Poor Management, and Essential Rules for Protecting Online Brands - Panel Discussion 

• Conclusions and Q&A

Guest Speakers:

	Dr. rer. nat. Diana Taubert European Design Attorney European Patent Attorney European Trademark Attorney ETL IP
	Dr. rer. medic. Jörn Plettig Patent Attorney European Trademark & Design Attorney ETL IP

If you have any questions about this event, please contact Shanshan LIU.