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The company is building a tech-enabled omnichannel Chinese marketplace for European personal care and cosmetic products. It currently features Italian skincare and makeup brands DEBORAH, DERMOLAB, deBBY, SPECCHIASOL, and BIO ETYC Organic Skincare. In phase 1 the firm focuses on cross-border e-commerce, while marketing in China. After one year, the firm will commence phase 2, regular import and B2B offline distribution channels, targeting 60 Chinese cities by 2027 with bulk product strategy (such as in hair salons) and own-branded New Cosmetics Collection Stores, among others. Revenue is projected to grow from GBP 5M in 2023 to GBP 123 M in 2027.
Featured brands are well established outside China and the management team has extensive experience in global healthcare MNCs, government relationships, sales and marketing of luxury goods, and IT.
The Chinese health & beauty market is the world’s largest, fastest growing, and most accessible one, while being highly fragmented. The start-up raises GBP 10 M within 2022.