Expanding into Vietnam’s E-Commerce Sector: Consumer Trends, Market Entry, and Taxation for Global Brands

Vietnam’s e-commerce sector is rapidly expanding, fueled by a growing middle class, increased internet penetration, and shifting consumer behaviors. With a tech-savvy urban population eager to purchase online, foreign brands have a unique opportunity to tap into this burgeoning market. The demand for imported products, from fashion and electronics to beauty and health supplements, continues to rise as Vietnamese consumers embrace global brands.

Dezan Shira & Associates, represented by Vivie Wei, Country Director Vietnam, will offer an in-depth briefing on how foreign brands can successfully enter and thrive in Vietnam’s e-commerce market.

Key topics we will cover:

• Overview of Vietnam’s E-Commerce Landscape
• Consumer Profiles: Who is buying online?
• E-Commerce Platforms and Channels for Foreign Brands
• Taxation for Cross-Border E-Commerce Transactions
• Key Regulatory Considerations and Compliance for Online Sellers
• Q&A

This session is ideal for foreign brands and e-commerce businesses looking to establish or expand their presence in Vietnam’s dynamic online marketplace. Learn how to navigate the complexities of taxation, compliance, and find the right sales channels to engage Vietnamese consumers effectively.

The free webinar will be hosted in English.