[Partner Event] Next Stop, Vietnam. Opportunities for European Packaged Food & Food Supplements in a Growing Consumer Market

Since the EU-Vietnam Free Trade Agreement (EVFTA) came into effect in August 2020, trade and investment from Europe has boomed. EU trade with Vietnam surged by 14.8 percent in 2021 to US$63.6 billion led by investments in renewable energy by several EU countries, in addition to other strategic areas of the growing economy in Vietnam.

Having a closer look at Vietnam as not only a trade partner but also as its own unique consumer market also reveals exciting opportunities for European firms who may want to leverage their momentum to retain their influential roles in Vietnam in the coming years.

A hungry, growing, and maturing consumer market with an increasingly health-conscious and demanding middle class has shown a high interest in imported food & beverage products from the European Union.

On the invitation of AWEX Ho Chi Minh City office, (Wallonia Export and Investment Agency) and the F2F project, Patricia Aranguren Moliner, Advisor at the Pan-Asian Consultant Dezan Shira & Associates looks forward to introducing the opportunities and characteristics of Vietnam’s growing market to SMEs from Europe and beyond.

During this webinar, participants will obtain an overview of the market through the below points:

• Keynote by Mr. Jean-Pierre Muller, Trade & Investment Counsellor, Embassy of the Kingdom of Belgium to Vietnam
• Trade overview Vietnam – EU, EUVFTA benefits
• Regulations – packaged foods & food supplements
• Distribution channels
• Consumer Trends: Opportunities for European companies/brands

The webinar is free of admission. 

For more information about the event and the EU project F2F (Farm to Fork) Health Matters, please contact Ms. Yuan Chai. 

The European project F2F (Farm to Fork) Health Matters, internationalization accelerator for innovative agri-food SMEs, consists of five European clusters: Wagralim (Belgium), Clusaga (Spain), Bioeconomy Cluster (Slovakia), InovCluster (Portugal) and Valorial (France) combines much that the modern Vietnamese consumer looks for when making a buyer decision for packaged food as well as health supplements to accompany the daily nutrition plan.