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Riccardo Benussi of the International Business Advisory team at the Shanghai office of Dezan Shira & Associates and Andrea Volpe of Dezan Shira & Associates Italia liaison office, will be on a roadshow from September 23rd to October 7th through Italy, engaging in meetings with current and prospective partners and clients. They will also deliver presentations about "Selling to China: methods, certificates and licenses, online market, trends, strategies and financing" in Trento, Piacenza, Treviso, Padova, Vicenza and Udine, Italy. 

Riccardo's areas of expertise include setting up of wholly foreign-owned enterprises and representative offices, and trademark filing in China. His industry experience includes international food and beverage and high-tech. Riccardo also co-manages the Italian Desk with Dezan Shira & Associates’ Managing Partner, Alberto Vettoretti.  

The presentations will cover following topics:

Selling in China – certificates, licenses, on-line sales, trends and regulatory issues

• Direct distribution
  • Market analysis
  • The ‘agent and distributor’ model
  • E-commerce
  • Consortia of businesses
• Independent presence in Asia
  • Representative Office, WFOEs, JVs
  • Recent data from major relevant industries for China and South-east Asia
  • Export duties
  • Commodities sectors with high potential for Italian export. Trends for:
    • Mechanics
    • Pharmaceutical e chemical
    • Cosmetics
    • Furniture
    • Footwear
    • Food, wine and liquor
• Certificates and licenses: Procedures and timing:
  • CCC and other standards;
  • AQSIQ and CFDA: what these are and what they do for businesses; 
• China Food Safety Law and labelling in F&B;
• Intellectual property: how IP impacts on FDI with regard to trademarks, patents, GIs and how to seek protection on the ground, at Customs, at trade fairs and on-line.

Roadshow 21 – 30 settembre 2015

Dott. Riccardo Benussi (Dezan Shira & Associates Shanghai) - Dott. Andrea Volpe (Dezan Shira & Associates Italia liaison office / Eurolink g.e.i.e.)

Vendere in Cina – metodo, licenze, mercato on-line, trend ed avvertenze

• Distribuzione diretta
  • Analisi di mercato (indagini di settore, di competitor, eventi fieristici, ricerca di suppliers)
  • Il modello ‘agente e distributore’
  • E-commerce – cenni iniziali
  • Consorzi e reti di impresa
• Presenza indipendente in Asia (Foreign Direct Investment - FDI)
  • Representative Office, Service Wholly Foreign Owned Entity (WFOE), Manufacturing WFOE, JVs
• Dati recenti dai principali mercati di riferimento: Cina e resto Sud Est asiatico
  • Il tema dei dazi all’esportazione in Oriente
  • Settori merceologici di maggiore potenzialita’ dell’export italiano.  Numeri e trend:
    • Meccanica
    • Farmaceutico e chimica
    • Cosmesi
    • Arredo legno
    • Calzature
    • Alimentare, vino e liquori
• Certificati e licenze per categoria merceologica: procedure e tempi
  • CCC ed altri standards (tra gli altri: China Energy Label, GuoBiao
  • AQSIQ e CFDA – le autorita’: cosa sono e cosa fanno
    • China Food Safety Law (paragone 2009 vs. 2015) ed etichettatura (alimentare, vino, in particolare prodotti a contenuto di carni, prodotti caseari)
• E-commerce in Cina – approfondimento
• Proprieta’ Intellettuale:
  • marchi – brevetti – indicazioni geografiche – tutela IP nel foreign direct investment ed on-line