A Sugar-Free Look into the Chinese F&B Market

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The fast-growing Food and Beverage (F&B) industry in China is an attractive target for many international investors. Aside from growing competition from local players, a changing consumer culture and strict import procedures, how would a foreign business operate in the Chinese F&B market in face of the Food Safety Law of 2015, which reshaped the licenses environment?

In this presentation, Riccardo Benussi, Manager of Dezan Shira & Associates' International Business Advisory team, introduces food related licensing, and regulatory hurdles. He also delves into the evergreen aspects of protecting intellectual property.