Q&A

A good retail employee should have excellent communication skills, good client/customer interaction skills, as well as a certain degree of loyalty to his/her organization. Also, depending on the nature of the business, employees’ concrete product understanding is a must. It is recommended to hire experienced retail professionals who have prior relevant wok experience in a similar role. Personal interviews are paramount, as soft skills in particular can only be assessed in such a way. The company should task a seasoned individual who knows the business to conduct the interviews with an eye for candidates’ cultural fit, e.g., ability to interact with a certain kind of clientele.