What will be some of the obstacles when entering the Chinese elderly care market?

Cultural outlooks, unclear policies and regulations, and high operating costs are significant barriers to investors’ success. The filial piety of Confucianism which results in a stigma against sending the elderly to a nursing home and the priority of education for the younger generation, still act as cultural barriers in the market. Also, low respect for nursing professionals as well as a lack of professional training institutions pose challenges for investors who try to penetrate the market. In addition, despite the government incentives available, lack of consistency between the legislative agencies and administrative agencies might make it more difficult for investors to qualify for the incentives.