Where do tier-two and three consumers spend their money in China?

According to Nielsen, the top four areas where tier-two and three consumers are spending their spare cash are new clothing, dining out, education funds and into saving deposits. For 2013, these two tiers contributed almost half of the total fast-moving consumer goods sales. Health and wellness related sectors maintained robust growth in 2013. A few cities with huge growth potential were chosen by Nielsen as examples of the so-called “emerging tier-one cities”, including Chongqing municipality and Suzhou, which are expected to become the powerhouses of China’s future economy.