Registering Trademarks in Vietnam: A Guide to Protecting Your Brand and Growing Your Business

Presenter(s):

• 

  Tam Nguyen

  Senior Manager, Business Advisory Services
  

• 

  Patricia Aranguren Moliner

  Assistant Manager, International Business Advisory
  

• 

  Luan Le

  Senior Associate, Business Advisory Services
  

Vietnam is a rapidly growing market with a large consumer base, making it an attractive destination for businesses of all sizes. Entering the market with consumer brands that live off their unique characteristics, functions, and recognizable designs is an exciting but challenging endeavor with numerous factors to consider ensuring your rights as a firm on the product are protected.

While a global trademark can offer protection to a certain extent, markets like Vietnam need more consideration. It is encouraging that Vietnam has improved its intellectual property protection framework in the past few years and is committed to being a reliable destination for foreign brands.

However, registering a trademark in Vietnam can be complex and time-consuming, and the awareness of trademark law in the local market is relatively low. It is important to start the registration process early to ensure that your trademark is protected in Vietnam before you launch your products or services.

Our team of experts cover the process of using and registering a trademark in Vietnam in this webinar.

In this webinar, we discuss:

• What to consider as a foreign company entering the market with a brand
• The framework for intellectual property in Vietnam
• Benefits of using a registered trademark in Vietnam
• How to extend the protection of an existing trademark in Vietnam
• How to register a trademark in Vietnam

This webinar is ideal for businesses that are considering entering the Vietnamese market, or that already have a presence in Vietnam and want to learn more about trademark protection.